Writing, content strategy, technology, coaching

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Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
About me

About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

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Latest posts

Ten Blue Links, “The madness of King Donald” edition
Ten Blue Links, “The madness of King Donald” edition

Was there really an idyllic time when technology wasn't political? Almost certainly not: anything capable of changing the world, as tech does, is always going to be subsumed by ideology. And that's not a bad thing. Ideology is the way we govern power, and ungoverned power

Ten Blue Links, “Cute, Kittens and Conservatives” Edition
Ten Blue Links, “Cute, Kittens and Conservatives” Edition

1. The anti-big tech conservatives have lost Another great piece by Cory Doctorow – who is essential reading – on how the so-called “Khanservatives” (anti-big tech Trumpists) have apparently lost the internal battle with the pro-techbros wing. I always thought Cory’s optimism that they might continue the fine work done by

Ten Blue Links, "fly me to the Moon" edition
Ten Blue Links, "fly me to the Moon" edition

1. Musk has harmed Tesla. But that’s not the only problem it has. It’s easy to blame Elon Musk’s politics for Tesla’s issues – if being a drug addled Nazi with a penchant for rash, inept decisions can be referred to as “politics”. But it’s not

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