Writing, content strategy, technology, coaching

Whether you want assistance with content, or coaching to lead teams, I can help.

Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
About me

About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

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Latest posts

Ten Blue Links “Mars, attacked!” Edition
Ten Blue Links “Mars, attacked!” Edition

1. Put your Mars dreams back in the toy box, boys Via Phil comes this wonderful beat down on the idea that humans can colonise Mars. Outside of science fiction -- and more on that shortly -- Mars just is not a place amenable to any kind of multicellular life,

Ten Blue Links “Spivs, Spies and Slowdowns” edition
Ten Blue Links “Spivs, Spies and Slowdowns” edition

1. Betteridge's Law of Headlines, Macalope edition You know the Macalope, right? The legendary "part man, part Mac, part antelope" of Mac punditry? You don't? Honestly, I think less of you. Anyway, I don't want to get all judgy about this. But

Ten Blue Links, "though cowards flinch and traitors sneer" edition
Ten Blue Links, "though cowards flinch and traitors sneer" edition

1. Neither Microsoft nor Apple, but international tech liberation You might have noticed that it's been the 50th anniversary of Microsoft, and the company held an event which was interrupted by protests from the company's own employees about its involvement in selling tech to Israel. Actually,

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