Writing, content strategy, technology, coaching

Whether you want assistance with content, or coaching to lead teams, I can help.

Ian Betteridge, wearing a grey jersey, in front of a lot of celebrity pictures
About me

About Ian

I have over 20 years of rich experience in leading editorial teams and shaping content strategies, with a knack for steering through digital transformations. I'm skilled in both B2B and consumer publishing sectors. I'm not just good at brainstorming ideas with editorial teams but also excel

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Every week I write about the places where technology, content, culture and politics meet. Sign up to stay in touch.

Latest posts

Ten Blue Links "Toxic optimisation" edition
Ten Blue Links "Toxic optimisation" edition

1. Your job is making you anxious. ChatGPT isn't helping If 21st-century capitalism has one central tenet, it's that innovation rules and disruption drives progress. And generative AI is one of the most disruptive innovations of our lifetime. Which is why, as Morra Aarons-Mele writes in

Ten Blue Links, "the robots are coming!" edition
Ten Blue Links, "the robots are coming!" edition

Hey, I actually wrote some things this week! The first was about politics, riffing off Amazon's plan to dump half a million workers thanks to "automation", and the second was a bit of a meditation on the division between tech, humans and nature. The themes in

The iPhone and the termite mound
The iPhone and the termite mound

We like to imagine that there’s a clean border between technology and nature. Out there are trees, rivers, fungi, and weather; in here are laptops, data centres, and motorways. One is wild and ancient, the other human and new. It’s a neat, precise division — and completely artificial. Humans

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